Digital Management
Overview:
Improve your management of digital marketing and social media channels with the Digital Management course. This course will help you effectively respond to various types of social media posts and responses and understand the fundamentals of marketing on social media. Learn the how-tos of different social media channels and how to increase traffic on social media to better communicate with your audience.
This course applies to the Digital Marketing and Social Media Management Certificate Program.
Who should attend?
You may use the knowledge and skills developed through this course to [insert description], such as:
- Project leaders and marketing strategists;
- Sales professionals and managers;
- Entrepreneurs and small business owners;
- Professionals responsible for updating organization social media channels;
- Those with branded personal social media accounts; and
- Anyone interested in learning how to manage social media channels.
What you'll learn
In this course, you will learn how to:
- Understand the fundamentals of social media advertising;
- Implement "how-tos" for core social media channels;
- Increase inbound traffic and audience engagement with posts; and
- Interact with followers and manage responses to social media posts.
- Schedule
- Admission requirements
- Online program design
- Technology and material requirements
- Fees, discounts & registration
- Successful completion
- Accreditation
- Policies
The schedule for 2023 is unavailable at this time, please check again later.
*Schedule is subject to change.
Registration is open to all!
COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
Technology requirements
Video conferencing
Online learning requirements:
- Computer or device with internet access
- Stable internet or data connection
- Microphone
- Webcam*
- Audio device (examples: speakers, headphones/earbuds, headset)
*Webcam is preferred but not required.
Material requirements
There are no additional materials required for this program.
Fees
$450 CAD for the course + HST
Discounts
The Alumni/Staff Discount applies to registration in this full program and these individual classes.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Registration
You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.
To successfully complete the course, you must:
- Register and make full payment for the course;
- Attend all course meeting times;
- Actively participate in all components of the course; and
- Successfully complete any assigned work.
This is a Continuing Education Program accredited course.
If you are taking this course to satisfy RIBO Continuing Education Program requirements, please contact continuouslearning@ontariotechu.ca before the end of the course so you can be provided with applicable documentation for your records.
Please note that for RIBO spot check purposes, individuals must maintain the continuing education certificates/letters for 5 years to indicate compliance with the Continuing Education Program.>
This is an open enrolment course.
Those completing 萌妹社区 Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of 萌妹社区 and Continuous Learning. Ontario Tech policies can be found in the . Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Related offerings
Applies to
Digital Marketing and Social Media Management Certificate Program
Related courses
Digital Media and Marketing Strategies
Creating Content and Expanding Your Network
Registration Status
Closed
Location
Online*
*All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses. Thank you for your flexibility and understanding.
Date
Next offering 2023
Credential
Course completion**
**This course applies to the Digital Marketing and Social Media Management Certificate Program
Fees
$450 CAD for course + HST
Contact Information: continuouslearning@ontariotechu.ca
